Flowstate Studios
Brand Identity 2026:
GET IN THE ZONE
Flowstate Studios required a brand identity for a fictional design studio that communicated adaptability, movement and flow without relying on an animated logo mark. Flowstate Studios identity system was developed by translating a slinkie's continuous movement and flexibility into a suite of logo variations. This allowed for the logo mark to shift and adapt across applications rather than remaining fixed. This project was a team effort at its core. My team members and I all contributed to the final outcome of this project. However I played a major role setting up and applying the design system, including logo suite, typography and collateral, ensuring consistency across every touch point. The result was a fluid identity system with primary and subordinate logo marks, colour suite, typography system and applied collateral including: business cards, letterheads, email footers, website mockup, animation stills and promotional pieces.
Acknowledgement
Flowstate Studios was a collaborative brand identity project, developed alongside cofounders Olivia Galea, Rebekah Oehm, and Zali Lyth.
Thank you to Olivia, for her sharp eye and instinct for pushing our concepts further. To Rebekah, for the energy and openness she brought to every critique. To Zali, for grounding our ideas with clarity when the work needed structure.